Take the Stress Out of Marketing


Take the Stress Out of Marketing

As the world witnesses a transformation into the digital age, most traditional marketing practices are a thing of the past. For busy small business owners, the digital world may seem intimidating. However, keeping up with the times is crucial for your business.

While the term marketing can mean something different to everyone, the experts at the University of Scranton Small Business Development Center can define what a marketing plan looks like for you.

Decide what social media platforms are best for your business:

A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn’t have to be complicated in order to work. With social media being the best way to reach new audiences, we want to break down each social channel and explain which platforms are the best for YOUR business.

Familiarize yourself with the tools and resources that are necessary for strengthening your online presence:

Strategy, content creation, and automation have never been easier! If these three words make your head want to spin (or are words that you have never associated with marketing), do not worry, we’ve got you!

Strategy refers to your marketing game plan. A good marketing strategy can result in social media engagement, a larger online following, and ultimately conversions (or in layman’s terms, turning social media followers into customers).

Content creation is the process of writing, designing, and producing marketing materials that will be used for social media, digital platforms, emails, and more.

Finally, automation is the lovely task of using different technologies to make your job easier (pssst…. There are LOTS of ways that marketers streamline their processes with automation!)

If getting more customers sounds like something you are interested in, then it is time to perfect your social media marketing strategy. Download our free 2022 Social Media Guide now!

As always, if you are interested in marketing your business and would like to discuss it with any of the small business consultants at The University of Scranton Small Business Development Center, our team is just a phone call or a click away. Get started by calling (570) 941-7588 or by visiting www.scrantonsbdc.com today!

 



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