If there’s one thing we’ve learned over the past few years, it’s that fashion is ever-changing. And with change comes a need for companies to keep up with the latest trends. But what happens when the latest fashion trend is completely counterintuitive to your company’s ethos? That’s where fashion neutrality comes in. Fashion neutrality is the practice of designing products or marketing campaigns without any consideration for style or aesthetic. By doing so, you ensure that your products and campaigns don’t clash with current or future trends. In this blog post, we will explore how fashion neutrality could play a role in the industry in 2023. We will also discuss some potential benefits and challenges of implementing this strategy into your business.

What are Fashion Neutral Colours?

Fashion neutrality is the principle that any color can be used in fashion, without implying a specific social, cultural, or political message. Neutral colors allow for more versatility when it comes to wardrobe choices, and can be worn with any outfit for any occasion. Some examples of neutral colors include black, brown, navy blue, and white.

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How to Wear Fashion Neutral Colours?

When trying to wear fashion neutrals, it is important to keep in mind the undertones of your skin tone. For example, if you have a lighter skin tone, wearing colors like beige, light green, or pale pink might work best for you. If you have a darker skin tone, wearing colors like black, navy blue, or brown might be more appropriate.

Another thing to keep in mind when choosing neutral colors is whether you want to focus on your outfit’s silhouette or its color scheme. For example, if you want to stick with a color scheme that uses white and light blues, sticking with neutrals like navy or cream would help to make the outfit look clean and modern. However, if you’re looking for something more 1930sinspired (like a flapper skirt ), then using brighter shades of blue might be more complementary.

No matter what style you’re going for, always remember to mix and match different neutral pieces until you find something that works perfectly for your look. For instance, if you’re looking for an all-white look but don’t have any navy pieces available, adding a white blouse or dress might work well. Similarly, if your goal is to go darker but don’t have any black items in your wardrobe, adding a dark gray blazer could create the desired effect.

What to Avoid when Wearing Fashion Neutral Colours?

When wearing fashion neutral colours, you should avoid wearing too much black, navy blue, and grey. These colours can be hard to mix and match with other pieces of clothing, so it’s important to keep your look fresh. Instead, try incorporating other neutrals like light green or brown into your wardrobe to create a more versatile look.


In 2023, fashion will be more about looking great without relying on specific colours or trends. Neutral colours such as black, grey, and white will be the go-to for both men and women in order to add a bit of sophistication to any outfit. Bold prints may still be popular, but they will be used less frequently in favour of simple designs.