Burton For Sale? Donna Says “Fuck you!”


by The Editors on August 18, 2022

Bloomberg, a company known for running with pretty much any business rumor they blindly stumble into, announced yesterday (August 17, 2022) that Burton Snowboards was looking for a buyer with the following: “The owners of snowboard gear manufacturer Burton are exploring a sale that could value the family-run business at as much as $800 million, people with knowledge of the matter said.”

Oddly, it appears that people with knowledge of the matter may have been a bit mistaken with their information as Burton Snowboards Donna Carpenter imediately set the record straight on IG with the following.

Since the beginning of owning this company, there’s always been rumors about us selling. So many that one year we made t-shirts that said, “Not for sale!” A recent report came out that we’re for sale. It’s 100% bullshit. It was for a nice price, but as I’ve always said, we are family-owned and will remain family-owned.

Wanting to know how much someone would pay for your company and wanting to sell it are often two different things. Not saying anyone was looking around for valuations, but Donna’s message seems pretty clear. That said, with the current state of the world (and weather), it might not be the worst time to take some money from the private equity clowns. Glad to see that isn’t happening just yet.

[Link: Bloomberg]



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